Charlotte Business Journal –
Charlotte Sports Marketer Tamera Green
Launches Firm

By Erik Spanberg  – Managing Editor, Charlotte Business Journal


A familiar face in sports marketing has launched a firm of her own. Charlotte-based Viridian Marketing is the brainchild of Tamera Green, a former executive at GMR Marketing and IMG’s office in Charlotte.

Green’s firm is based in Ballantyne Corporate Park and has eight employees. A year ago, she left GMR Marketing, where she worked on sports- and entertainment-related marketing campaigns for Coca-Cola, Bank of America and HBO, among others.

This weekend, Green will be back at Charlotte Motor Speedway, helping tool maker Positec with NASCAR-related promotions. Positec’s North American headquarters are in Huntersville. The company is a partial-season primary sponsor for Nationwide Series driver Nelson Piquet Jr. Its WORX line will be part of an at-track display here, along with hospitality and an eblast sweepstakes.

Green got her start in marketing with Max Muhleman’s firm in Charlotte. During her time there, she helped Muhleman Marketing with the seat-license campaign for the Carolina Panthers, a program used by other NFL franchises and sports venues throughout the 1990s and beyond.

Later, at GMR Marketing, Green expanded beyond sports, a broader approach she plans to use as head of her own firm. Houston-based Sysco, a $42 billion food-distribution company, hired Green last year to help create advertising and marketing campaigns. Since then, she has aligned Sysco with the Food Network and Robert Irvine, a celebrity chef known for hosting the reality show Restaurant: Impossible.

Until last year, Sysco had never conducted advertising campaigns. Green helped hire an ad firm and has continued to lead the marketing strategy with both business-to-business (Sysco’s customers are mainly restaurant owners) and general consumer themes.

“I love brands,” Green told me this week. “And I knew that I might regret not giving this a try.”

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