MECK Pre-K
We were asked to create the initial branding and registration campaign for the launch of MECK Pre-K, a Mecklenburg County-funded pre-k program. The program is now 3 years old and we manage all aspects of their marketing. Materials are created in English and Spanish.
WEBSITE
• DESIGN & MANAGEMENT
• HOSTING & SUPPORT
• TRACKING & REPORTING
SOCIAL MEDIA
• CONTENT CALENDAR
• CONTENT CREATION
• ADVERTISING MANAGEMENT
• TRACKING AND REPORTING
ADVERTISING
• MEDIA STRATEGY
• MEDIA BUYING
• CREATIVE DIRECTION
• PRODUCTION ARTWORK
• TRACKING AND REPORTING
TV AND RADIO
SOCIAL MEDIA ADS
PUBLICATIONS
DIRECT MAIL
OUTDOOR
SWAG!
PRINT MATERIALS
• STRATEGY AND BUDGETING
• PRINT BUYING
• CREATIVE DIRECTION
• PRODUCTION ARTWORK
FACT AND FAQ SHEETS
POSTERS AND HANDOUTS
SOCIAL MEDIA PRIMER
POCKET FOLDER
ENROLLMENT ABC'S
HOLIDAY CARDS
Tracking and REPORTING
Conclusion
Reporting and responding to data is key to a successful campaign. We present data in easy-to-understand charts that measure key metrics that are used to drive advertising placement decisions and social media investment.
We report our data to the client on scheduled weekly calls and present important findings at the end of each campaign phase.
The Campaign delivered more than 800 applicants for 600 spots in year one of the program.