Our specialty is to engineer unexpected connections and partnerships for a wide variety of clients to achieve new kinds of positive results.

Front Porch Ice CreamFront Porch Ice Cream and its agency of record, Concentric Marketing, tasked Viridian with developing a partnership marketing program to introduce the ice cream company to a national audience while reinforcing the brand’s authentic Carolinas identity. Viridian provided Concentric with expertise for making connections and matched the company with a respected and recognizable spokesperson and property.

Viridian utilized its insight and industry connections to align the brand with nationally known North Carolina icons – NASCAR champion Dale Jarrett, his father Ned Jarrett, and Pinehurst Resort – as well as the PGA’s prestigious U.S. Open Championship.

 

Bourne PartnersBourne Partners, a healthcare advisory and merchant banking firm, needed Viridian Marketing to create an annual marketing and public relations strategy, a tactical plan for an upcoming healthcare conference, and concepts to expand the company’s social media platforms.

Viridian is working with Bourne Partners to introduce the company to target media influencers and position the firm as a thought leader and trusted expert within the healthcare and investment-banking arena. In addition, Viridian continues to grow Bourne Partners’ social media channels by leveraging the timeliness and online chatter around key events, like the healthcare conference, to create engaging content for target audiences.

 

B.B. Boyd, a new NC-based apparel company, solicited Viridian Marketing to create an online identity and social following among potential customers and B2B prospects. Viridian developed a digital/social media strategy that established a channel-appropriate voice for the organization while driving following, engagement, web traffic and ultimately sales.

Through its strategic digital communication plan, Viridian was able to establish the company’s online “voice,” grow its following on all target social media properties, increase engagement across all platforms, introduce and engage the brand with key influencers (bloggers and retailers), and lay out a holiday retail promotional schedule to drive sales. In addition, Viridian connected B.B. Boyd with apparel giant Cotton Inc. for inclusion in a national 24-Hour Runway Show in partnership with PEOPLE magazine. The move helped introduce B.B. Boyd’s brand to a national audience while reinforcing the company’s core values – the finest quality, American-made.