A responsive power-house team
VIRIDIAN is a boutique firm that is adaptable, scalable and focused on building brands and connecting them to a target audience to meet a need or objective.
We offer more than 25 years of experience in developing strategic connections that drive partnerships while effectively capitalizing on borrowed equity.
Founder and President
A respected industry veteran with more than two decades of marketing experience, Tamera Green founded VIRIDIAN in May 2012 following a successful career developing innovative partnership marketing programs for numerous Fortune 500 companies.
With Green at the helm, VIRIDIAN developed and led the strategy and activation plan for Sysco Corporation’s first-ever, multi-faceted marketing campaign. Green and her team designed an innovative partnership between Sysco, a Fortune 75 company with more than $42 billion in sales, the Food Network and celebrity chef Robert Irvine.
VIRIDIAN collaborated with Front Porch Ice Cream and its agency of record, Concentric Marketing, to create a brand connection that reinforced the company’s authentic Carolinas identity. Green utilized her expertise and industry connections to align the brand with nationally known North Carolina icons – NASCAR champion Dale Jarrett, his father Ned, and Pinehurst Resort – as well as the PGA’s prestigious U.S. Open Championship.
Prior to VIRIDIAN, Green worked at world-class sports marketing agencies including GMR, IMG Consulting and Muhleman Marketing, Inc. During her career at these agencies, Green led Coca-Cola’s sports initiatives including the introduction of the popular Coca-Cola Racing Family program and the development of a multi-million dollar NASCAR marketing campaign for the Food Lion supermarket chain. She also brokered the deal for Allstate Insurance to become the first-ever title sponsor of a race at Indianapolis Motor Speedway.
In addition, her executive responsibilities extended to supervising several top clients including Bank of America, Best Buy, ChevronTexaco, Cintas, Comcast, Gillette, Hasbro, HBO, Gillette, Outback Steakhouse, SPEED TV and VISA.
While with Muhleman Marketing, Inc., she was instrumental in the effort to bring the Carolina Panthers franchise to Charlotte, helping to implement the Permanent Seat License program that aided in securing the franchise. She has subsequently been involved in a variety of stadium projects including the Chicago Bears, Tennessee Titans, Baltimore Ravens and other NFL teams.
Several industry publications have recognized Green for her exemplary work and leadership in the field. She was part of the inaugural group of professionals recognized as a “Game Changer” in sports marketing by the Sports Business Journal, and received the honor of being named a Charlotte Business Journal “40 under 40” Business Leader and 2010 Woman Extraordinaire by Business Leader Media.
A graduate of the University of North Carolina at Chapel Hill with a degree in journalism, Green also earned an MBA from Queens University of Charlotte.
She is committed to being a mentor and leader in her field through teaching and speaking opportunities. She taught “The Art of Presentation” at the University of South Carolina and is a guest speaker by invitation at several other universities and community organizations throughout the year. Green has held numerous board and community leadership positions and is an active member at Providence Presbyterian Church, where she serves as an Elder and led the 250th Anniversary Campaign. She is also a member of the Board of Visitors at Johnson C. Smith University.
Tamera lives in Charlotte with her husband Ron, a golf writer for Global Golf Post, and their daughter, Molly.